Friday, December 31, 2010

Facebook "Most Searched" again for 2nd Consecutive Time



According to Experian Hitwise, Facebook again overcame Google as the most searched in the US in 2010 beating the likes of youtube, craiglist, google and yahoo. Though facebook is the most searched, he combination of Google properties accounted for 9.85 percent of all U.S. visits. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 8.12 percent, makes google still the most popular website.

Facebook was the top-visited Website for the first time and accounted for 8.93 percent of all U.S. visits between January and November 2010. Google.com ranked second with 7.19 percent of visits, followed by Yahoo! Mail (3.52 percent), Yahoo! (3.30 percent) and YouTube (2.65 percent).
2010Top10sites.jpg
The combination of Google properties accounted for 9.85 percent of all U.S. visits. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 8.12 percent. The top 10 Websites accounted for 33 percent of all U.S. visits between January and November 2010, an increase of 12 percent versus 2009.
As for other popular search term includes:
Personality - top 5 people searches
1. Kim Kardashian
2. Oprah
3. Rush Limbaugh
4. Miley Cyrus
5. Glenn Beck
Movie Titles - top 5 searches from within Movies category:
1. Star Wars
2. Paranormal Activity 2
3. Avatar
4. Transformers 3
5. Harry Potter and the Deathly Hallow
Music - top 5 searched for artists/bands:       
1. Lady Gaga
2. Justin Beiber
3. Eminem
4. Taylor Swift
5. Michael Jackson
Branded Destinations top 5 search terms:
1. Disney World
2. Disneyland
3. Six Flags
4. Universal Studios Orlando
5. Great Wolf Lodg
Top TV show searches from Television category
1. Dancing with the Stars
2. American Idol
3. Young and the Restless
The top generic search term was "hulu" within Television category
Sports - the top searched for athlete was Tiger Woods and the top sports team was the Dallas Cowboys from within the Sports category.
News and Media - the top searched for person was Bret Michaels followed by Tiger Woods and Sandra Bullock within the News and Media category in 2010.
Real Estate - the search terms "houses for rent" and "homes for rent", combined topped the combined searches for "houses for sale" and "homes for sale" in 2010 within the Real Estate category.
  • Realtor.com was the top search term overall for Real Estate category.
Employment - Indeed accounted for 2.47 percent of all searches in the US among the top 50 terms for the Employment category in 2010 when combining common search terms - e.g., indeed and indeed.com.
 Come 2011..will facebook keep it's crown or can we expect another 'out-of-nowhere' viral thing to come and put facebook aside? We'll see...anyway Happy New Year to all my readers out there and may 2011 brings the best in you! Peace Out 2010!

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